With a second wave looming and feelings of loneliness on the rise, Covid19 can still feel abstract to many, making it hard to stick to physical distancing. The hero video of the #MakeCovidLonely campaign gave the abstract Covid19 virus a physical presence as an animated character out in the world. The message: Social distancing makes us lonely. But it makes Covid19 lonely too. And that’s the only way to beat it.

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